Google personalizes search results for users based on location, so if they search for “Casinos near me” it’ll restrict search results to a specific geographic area. Optimizing your website for local search phrases and keywords, as well as proper listing optimizations, will determine your success in getting found by the potential customers near your business. You’re leaving money on the table when you don’t incorporate Local SEO into your marketing strategy. Local SEO OptimizationĪccording to Search Engine Watch, 50% of consumers who do a local search on their smartphone visit a store within a day. Here’s a brief explanation of each of the components of the Get Found step, complete with examples from the casino industry. Increase your casino marketing ROI by utilizing best practices in SEO, SEM and local optimization to get your casino resort in front of the right people at the right time. In a highly competitive industry like gaming, everyone is vying for visibility on search engine results, Google maps, and social media feeds.
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